1. What is ASC?

ASC is a globally recognised labelling scheme, which ensures that fish farming is carried out a healthy and responsible way. ASC labelled fish have gone through a strict inspection of the entire supply chain and of the working conditions at the individual fish farm. 


2. Who is behind the ASC certification?

The ASC label was established in 2009 by the World Wildlife Fund and the Dutch Sustainable Trade Initiative, IDH.


3. Which species does the ASC label cover?

The ASC label covers 12 different fish species. Among these are trout, which comprises the largest part of Danish fish production.


4. Who compiles the ASC standards?

The standards are developed in a global collaboration with more than 2,000 participants, including researchers, authorities, NGOs, the retail trade and the industry. The standards are adapted in line with the acquisition of new scientific knowledge and development of new technology. ASC certified fish farms are regularly inspected. The inspections are performed by independent authorities. The ASC standards are revised every third to fifth year.


5. Why should Danish trout be ASC labelled?

In Denmark we are used to complying with strict environmental requirements from the authorities. Consequently, ASC labelling is a natural extension of the objectives the industry already works with. By leading the way in this area, the Danish farmers can also secure themselves a leading position on the world market for responsible fish farming.


6. Who works for the certification of Danish trout?

In Denmark, a collective industry works with the ambition that all Danish farmed trout will be ASC certified.


7. Are there harmful chemicals in ASC products?

ASC certified fish and shellfish may not contain chemicals that are forbidden in Denmark and the rest of the EU.


8. Do ASC labelled fish and shellfish impact the climate?

If aquaculture is carried out under responsible conditions, the farming of fish and shellfish is one of the most climate-friendly and sustainable ways to feed the world. This is because this form of food production is less energy intensive, less water intensive and requires less space than, for example, the production of pork and beef. The ASC label is a guarantee that the farming has been carried out responsibly.


9. Who collaborates with ASC?

More than 2,000 individuals and a number of organisations and authorities participate in the global dialogue processes, which set the standards for the ASC label. In Denmark, ASC and the Danish Aquaculture Organisation collaborate closely.


10. Is there a guarantee for security of supply?

The ASC certification is in its start-up phase, but the Danish Aquaculture Organisation is aware of the need for securing suitable quantities of ASC labelled trout.


11. How can I purchase ASC labelled fish?

The Danish Aquaculture Organisation can supply a complete list of outlets where you can purchase ASC labelled products.